Cutting your prices will not fill your lessons. It will empty them.

When lessons start emptying, the temptation is always the same : cut prices, offer a discount, break the term rate. It is human, it is immediate, and it is almost always the wrong move.

Price is rarely the real problem

Ask the families who leave a club : price comes a long way behind the real reasons. Times that no longer fit, a child standing still, the feeling of being one number among many.

The discount spiral

A price cut is a ratchet : easy to go down, almost impossible to go back up. It attracts a clientele that came for the price, and that will leave for the next cheapest.

What actually fills a lesson

• Proof of progress. A family pays without arguing for a lesson whose effects it can see, in black and white, session after session.
• How easy it is to say yes. Online booking, a simple trial, sign-up in three clicks : every removed obstacle is worth more than a 10 % discount.
• Local visibility. Most quiet lessons are quiet because the families fifteen minutes away do not know they exist. An up-to-date website fills more than a discount.
• Targeted added value. Rather than 15 % less, give 15 % more : a taster clinic, access to the theory quizzes, a personal progress review.

Your price tells your worth

A price is not just a number : it sums up what you think of your own work. Defend it, explain it, and put your energy into being findable and into showing progress.